A few years ago, I had a friend coming and speaking with me about this great idea he has for a startup. This friend used to be a business partner of mine and he said it would be great if we had an app that recognises places coming from a crowdsourced pictures.
We then worked on building our own company that will run 15 projects at a time that we will oversee. One of the project was smart way of modelling famous placing using crowd sourced images. We then came to an Investor introducing this idea and he said: “How about having glasses which will record EVERYTHING and EVERYWHERE you are going?”
That was a pretty annoying statement back then. You want to do project A and getting a feedback of “Let’s do project B”, and we didn’t like that.
Both project A and B are viable products these days, and are changing the way we interact with computers and our environment. The product that that investor was taking about is called Periscope. If you missed the big news about it , read on then. He is how I started using it.
I knew of Meerkat (Periscope’s competitor ) and Periscope before that and this podcast made me want to try it out (Regardless, Pay Flynn, is a great host and you should subscribe to his podcast).
I had many scopes already where the most exciting one was when broadcasting from 500 Startups party in Tel Aviv.
BUT, I first wanted to share with you how my first scope looked like and then a few quick tips I’ve learned in the past week.
Here is my first scope ever:
Pretty embarrassing, no?
I was even contemplating if I should delete that one or not! I decided not to eventually, but guess I can only improve from here.
Anyway, I’m going to cover a few topics here. You might be interested in only a few of them so feel free to use these links here:
1. What kind of broadcasts should I do on Periscope?
Many people wonder what are the best kind of sessions to do while you scope in other words, what will you be broadcasting about ?
It all depends on what would you like to achieve for your business while you scope.
Here are the type of sessions I did for now:
1. Ask me anything – On this type of broadcast you state in the title this is an “Ask me Anything” scope and what’s your main subject of expertise. This type of session is good if you already have followers and online presence, as people will see what’s your expertise. This is the most popular one and most interesting one for me for now as you get to interact a lot with your viewers
2. Scoping my own blog post – This one is pretty straight forward. You go by one of your blog posts and broadcast it. However for this one you should practice for a few times as transforming something from a written from and speaking it can be challenging, especially when it’s real time!
3. Open working session – See me while I work (I’m actually doing it right now). People are participating in the working process. You can ask questions while you work and get more info for your work. The main challenge here is actually keep being focused while you work, it’s multitasking!
4. Podcast broadcast – I also broadcast when recording China Business Cast which I co-host. It’s great because you get to have people asking questions that interest them which makes the podcast more interactive. I’m still experimenting what’s the right balance between strictly recording and just let people comment and opening questions to the crowd from time to time.
I’m interested to know what other types of sessions you have in mind? Please share in the comments.
You also need to think of what are the things that will trigger your followers to share your scope with their followers?
One of the best ways to do it is engaging your audience while you speak.
2. How can I engage my audience while on a scope?
Since periscope is always live, some Scopers get “Stuck” of what should you talk about while you scope. I’ve watched many scopes that just show things and nobody really speaks and then it really depends what they are showing on the broadcast and not what they are saying.
But, if you do want to engage even deeper you should be more active and speak as well.
So you probably asking yourself: “what should I talk about to engage viewers?”
We already spoke about the type of scopes you can do. On these scopes you can also ask questions. This is a great way to make a connection and engage.
Here is a list of questions you can ask while you broadcast.
1. Where are you from ( Many users will already tell you where they are from when they join in)?
2. Are you new to my scopes? If you are new here type “new”
3. What do you think about X?
4. What would you like to see on my next scope?
All these are questions that create interaction and connection with your audience and can start a conversation.
Now, what about the interaction as a user? Yes, we are more on the broadcasts’s side here, but since you do want more followers probably you’d like to interact while you watch others Scopes as well.
3. How to interact and comment on a live scope to stick out from the rest of the viewers?
So, let’s Talk a bit more of how you should interact with other people on a scope you are watching.
Now, this is a great list of tips I’ve bumped into from Ethan Periseau during one of his scopes. He was speaking about how to be more visible when you comment. So, thank you Ethan!
Let’s talk first on WHY you want to be visible.
So, just like in every social network if you are interesting people will stat following you. It will be dependent on your periscope bio to actually sell yourself, but you’d first want to engage the other participants and then make them be interested in you and check your Periscope bio. Here are a few points he came up which you can use:
1. Write longer comments – When you write two lines or more of a comment your user icon is stretched and looks larger, this is good because of two reasons:
a. It sticks out and looks more inviting to click on.
b. Larger icons/avatar are easier to click on and therefore more likely to be clicked on.
So, next time you do that, keep in mind to write long comments, instead of just ‘yes’ and ’no’ , and where are you from.
2. Alternate between short and long comments – You need to remember that you’d want to stick out from the rest of the crowd. How do you stick out then? When everybody are putting in short comments, you should write a long one, that would look different from all the rest. This also goes vice versa. So, if many people currently put in very long comments you should use short comments (Also, at that time scrolling will be very fast, and people are likely to have enough time reading only shorter comments than longer ones.
3. Give value – Just like in every marketing effort, same goes here, you need to give value to other users and interact. You can use the @UserName and relate to what somebody just said and create a conversation on the feed. Another way would be to give your opinion on the comments on something that was just being said. Obviously it all need to be on the spot as this is all live, there isn’t really time to prepare anything.
Now that we’ve learned how to stick out of the crowd, I’ll show you how you can make your posts stick out more on social media. I’ll show you some tools you can use to automate the work on this.
4. How to save your scopes online for more than 24 hours?
So, Periscope is a relatively new and is lacking some features ( As example, only last week URLs on Periscope Bios became clickable). Also, Periscope is positioned as ad-hoc streaming app, meaning that if you missed the chance to watch a scope you can watch it later on but only within 24 hours, afterwards it’s not online any more.
Another problem that Persicope has is that you can’t really see all the comments people gave while you scope after you broadcast unless you watch your whole scope start to end.
Periscope player is pretty basic currently and has no way for fast forward your scope and sceem through the comments quickly.
Update: Periscope team is about to release a new feature where you can skip forward when watching a reply, so you will be able to see the comment you get afterwards. I still find it pretty annoying, as I’d like sometimes just to read the comments one by one.
Pericope does have a feature to save the scope offline on your phone, but the video is saved without the comments though. So this is also not such a great solution.
Fortunately, there is a solution for this called Katch.me Katch does exactly what Periscope is (still) not doing:
1. Save scopes online with comments.
2. Has a video player that you can move back and forth on your stream.
3. Aggregates all the scopes comments, where you can see them all together one by one.
Katch is VERY easy to use. You basically sign in, connect your Periscope account to it and voila, you are ready to go!
Let’s talk about how to share your scopes with your social media followers and automate the process.
5. How to share your scope on social media completely automatic in 5 a minutes setup?
Ok, so you’ve seen what’s the way to see and get most of your scopes AFTER they are done.
Now, question is how you share it with your followers. Since Periscope is is owed by Twitter the integration with Twitter is very easy and once you start your scope an auto tweet with a link to your scope will be tweeted out.
Since we don’t want to only share our content with our Twitter followers but also will probably want to utilise our LinkedIn and Facebook followers as well we as example need to find a solution for sharing that tweet there as well. I’ll show you how.
Two solutions I know of come in handy for this: Zapier and IFTTT (If This Then That).
These two connect online services one to another, so one triggers the other.
As example, I get an email from IFTTT whenever there is a good deal for flights flying out from Tel Aviv on FlyerTalk.com . This is relatively simple and actually does similar job as google alerts. But you can do much much more complicated things with it. Here is an example, you can send an automatic LinkedIn invitation to anyone who sends you an email.
II’ll show here how to connet your Twitter to your Linkedin and Facebook page, so after Periscope automatically tweets to your Twitter followers , later on it will tweet to your Facebook and Linkedin followers inviting them to watch the reply (Or the live broadcast if it’s long enough).
I’m going to show you the process on Zapier, though IFTTT is somewhat similar. This example will be for Linkedin, but is similar if you wish to connect your Twitter and Facebook as well.
Automate your work!
Step 1: Click “Make a Zap” and choose Twitter as your trigger and LinkedIn as your action app.
Step 2: Choose the trigger and the action. Please pay attention as there are a few option for triggers. You should choose ‘My tweets” as the trigger and “crate share update” under LinkedIn.
Step 3: Once you chose your action and trigger you need to choose which of your accounts you would want to connect. Add them in.
Step 4: Since we don’t want EVERY tweet to be also shared to our LinkedIn followers, we need to filter our Tweets and choose only the relevant ones. This step is a little tricky, as there are a lot of ways to go here.
Since Periscope automatically adds #periscope hashtag to each of the automatic tweets, we need to filter all these out from our Twitter feed, and this is how you do it:
Choose on Custom filters ‘Text’ then choose [Text] [contains] and then write ‘#Periscope’ . This is how ALL your tweets that have are generated by Periscope will be shared with your LinkedIn followers.
Step 5: Now you need to choose how the shared tweet will look like. The simplest one is just copying it, and therefore you can choose ‘text’ as your output update. This means that the update on LinkedIn will look exactly as your Twitter tweet that Periscope is generating and sharing automatically.
Step 6: We are almost there. Now we just need to test our Zap and make sure we get the right output. Click ‘See Trigger Sample’
Click on each of the 3 samples and make sure that you get a ‘success’ on the samples. Also, click ‘See action sample’ next to the LinkedIn icon, make sure you see your Twitter tweet, but this time this is how it will be shown on LinkedIn.
If you see your #Periscope hashtag there you are set and good to go!
Step 8: Name your Zap and turn it on! Give it a name you can recognise out of all your lists of Zaps.
Here are my Zaps and the LinkedIn Zap I just created is the first one on the list.
6. Does Periscope works in China?
When I started using Persicope the first question I had in mind was if it works in China and I assumed it’s not. As Periscope is owned by Twitter and since Twitter is blocked in China, people will not be able to login to their account because of that.
So, good news here. Periscope IS working in China!
I bumped into my first scope ever from China of a student and she said it’s working in China. The reason is because it’s also possible to use your phone number to register in the app regardless of your Twitter account. That was great news for me and I’m going to broadcast from China when I’ll be visiting there at the end of October.
BTW, if you are looking for scopes from China there are still very very few. I’m researching to see what’s the China version of Pericope as I’m sure there is one and probably more popular , but for now, whenever I see a scope in China I join in.
7. How to find good content to watch on Periscope?
There are a few ways finding content streamed on Periscope by other people.
1. Global view – If you click on the map icon on periscope you will see the world map and all the ongoing broadcasts at this very moment. The red circles on the map on each region/country are showing how many broadcasts are online currently in the region. If you will zoom in you can see more accurately where this broadcast is from. If you click the red circle you’ll see the broadcasts list in the region and can choose one of them to watch according to the title of the scope and the number of people that are currently watching.
This option is good if you want to look for content under a certain region. As example: at the time of writing these lines there is a flow of refugees moving from Arab countries to Europe because of the war in their home country. Therefore there are a lot of broadcasts from countries in eastern Europe from different borders and train stations showing these refugees.
2. Search – If you will go to the users screen on Periscope you’ll notice a search button. This is where you can type in a keyword and find broadcasters according to your interests. Important to say, these are not necessarily current broadcasts, but you can follow these users coming up in your search and when they come live you get a notice and able to watch their live scope.
Be aware that for now you can only look for other users and not a subject. So, only if the keyword you are looking for is in their user name they will come up in results. I guess Periscope team will make this search more an more robust over time.
3. Recommendations – That’s the best way to discover new content, as somebody already told you it’s a good broadcaster to follow. Here are a few of my favorite ones that I follow:
a. PatFlynn– Pat has a very successful blog called www.SmartPasiveIncome.com , he claims to be an introvert but actually very outgoing on his podcast and scopes. He is talking about entrepreneurship and building a successful online businesses. I also listen to his podcast every week.
b. Chris docker – Chris is a business partner of Pat Flynn – I didn’t see him broadcasting too much, but he is frequently mentioned on Pats podcasts, so worth following as well.
c. Discovering Israel – This is a channel of a friend of mine, so glad to recommend it. He now has over 170K followers and broadcasting from different places in Israel. This is a very active channel you can easily find yourself with a more than 300 people in the room.
d. Ethan Pariseau – Ethan has scopes speaking about Periscope. Interesting insights (And always showing his wife’s bunnies…)
f. Shlomo Freund – Startup Noodle – Yep, that’s me. I talk about entrepreneurship, startups in China and Israel. Follow me!
8. How to get the best results broadcasting / scoping from a public event?
I had a chance to broadcast also from events quite a lot and I also broadcasted a TEDx event which lasted for 8 hours. I’ve learned a few tips from the mistakes I’ve made that are specific for these kind of events.
1. Sound – When you are broadcasting from an event keep in mind that your sound quality that your followers hear is not the same as the you hear the speaker at the event. You are limited to your phone or earphones microphone and this is what they will hear. There isn’t a lot to do here on this, but at least don’t make it harder on your followers. Find a good position, where people can see and hear clearly what’s going on.
2. Battery – Pay attention to your battery power. If you are about to scope for a whole day, be prepared! Bring portable batteries and keep your phone plugged in throughout the day.
3. Phone tripod – This one is crucial for long events. Using a tripod can really make a difference between a good a bad broadcast. Tripod keeps your phone at the right height and let you rest your hand on something when holding it. This will improve the quality of your Scope. Your followers will see less of the back of the person in front of you and more of what’s going on on stage.
4. Scopes length – Does a few short scopes better than a single long one? I didn’t really think about this one until I heard it a from a few of my followers. They said it’s definitely the latter. Why? The reason is that every time you start to broadcast, your followers get notified. If you are doing many short scopes they will keep getting your notifications on their phone over and over.
This is quite annoying and at some point they will stop to come and watch your scope. If you do a single long scope people will come and go into your scope because they keep seeing you “live” on the app. I agree, you can’t really hold your phone for 8 hours straight, but be aware of that and choose before hand which sessions on a conference are the best for your audience and broadcast these. Having just 2-3 scopes of 45 minutes each is better. You need to find the right balance.
9. Quick Tips for Beginners on Periscope
While starting to broadcast I also learns a few tips that can help other people who begin scoping as well. Here is what I’ve learned, read on!
1. Go to Airplane mode – Each call coming in the middle of your broadcasting will interrupt it. So, to avoid getting those call, switch to airplane mode and then turn phone data back on. BTW, I found that Shmooz app is a great way to do it with a single click.
2. Make sure you have enough battery – I had my phone almost die on me while I was broadcasting. Not that great….
3. Increase your data plan – Periscope is a live streaming video app which will eat up your data. Make sure you know how much you can use and see how much you pay for overuse.
4. Use of headphone + microphone – Learn how to use them. I thought that if I put the microphone of the headphones really close to my mouth people will be able to hear me better. That’s not the case! My followers kept compalining on back Audio quality. Keep the microphone AWAY from your mouth!
5. Change your profile text – I found out that most of the people on Periscope leave their profile text empty. It’s then less likely that people will follow you. The ones that do have nice description tend to have more followers.
6. Connect it to your IFTTT or Zapier – Periscope was bought by Twitter and as such they work very well (But not perfect) together. In order to get more followers you can setup that the scope would send a tweet immidiatly when starting and inviting your followers in. Now what about Facebook, Linkedin and other channels? You can connect then and fire that tweet through IFTTT or Zapier. There is one catch however, these don’t fire immediately and you will need your scope to last at least 5 or 15 minutes (depends on the plan you have) and then this action will happen (If you missed section 5 above, I explain the whole setup process in detail).
7. Interact with other scopers – I already met a few cool people through Persicope ( I mean, REALLY meeting them!). It was great. All this is thanks to interaction that you have with people coming to your scope. Talk to them and welcome them when they join. Now when I’m joining a scope people tell me they also joined mine. So it’s a two way street.
8. It’s all real time – When you are in a scope it’s all real time so if you have something to say, plan it ahead. It doesn’t have to be perfect with a setting. Periscope is all about casual uneddited live streaming. But some planning ahead would help get the message out.
9. Batch responses – When you start out it’s overwhelming to see all people’s comments and then respond to them while you live stream. But, it can also be very distracting, and cut you in middle of sentences if you keep jumping and responding to comments. Try to stick to your planned broadcast and batch your responses every few minutes.
Now over to you
What’s your Periscope story ? How do you use Priscope in your business? What’s your Scopes are about? Write that in the comments and share. Also, add in interested scopes you are following in the comments. I find more and more hidden gems out there all the time.
Image by Chris Brown