The last few weeks were very special for me. A week ago I came back from the first trip to China since we moved back to Israel. It was a hectic trip! Such a difference if you re-visiting vs. living in a place. Anyway, the day before I left I spoke at the Entreprenur conf Asia in Shanghai . Since Appinchina‘s clients are all international clients, I’ve been asked to speak about how we got those clients as a company that is based in China (BTW, this is also a loose definition now. As we are spread out in China , Canada and Israel…) I didn’t think I had the best insights on this as we never thought of us as “global” and have this client differentiation. There wasn’t anything special for us getting ‘international’ clients. For us they were just ‘clients’. When starting to work on the presentation I figured that we did make an effort on this unintentionally from day one. And well, it works!
So, how do you get global clients?
1. International team – Our team have all lived & studied abroad. They all understand western and Chinese culture as well and can bridge that gap. 2. Global team – Although we are a small team we are still spread out in 3 continents. So, if there is a need to meet a client or setting up a call we do it in the timezone and place convenient for our client when we can.
3. Around the clock – Since we are located on different time zones, there is almost always somebody online. We mainly use it for our chat service, Zopim, to help our users get immediate response on their questions.
5. TALK to clients & chat – We speak with almost ALL of our clients. Our service is very personal and this is how we know what’s the best solution for them. I guess this should be labeled as ‘Good listening skills’.
6. Lead generation service – Until recently we have used a company that helped us getting leads and get exposure. We’ve reached thousands of companies and developers with them.
7. Content marketing (Fancy way of saying ‘Blogging’) – Our blog is one of the most useful ways to connect with our audience. Chinese mobile market is an Enigma (Which we are about to solve ) to many people and we try to simplify it to our clients in a clear and easy way to understand (yes, it’s HARD!)
9. Conferences – This one goes without saying and the better version of it is: “Speaking at conferences” not just going to them. This time was the first time we were exhibiting in a conference and had a booth. We were glad to try out this channel as well and got positive feedback as well. Here is the presentation I gave. Enjoy! If you find it useful leave your comment and share more ideas.