This can help you find what your target persona is for your startup as well. Let’s dive in!
Creating a good persona
The best persona is a paragraph that describes your target audience as accurately as possible. Obviously , you can just describe your target audience, but there is a better way and it’s telling a story.
Tell a Story
Tell a story and describe just one person from your target audience. Also, you don’t have to have only one persona created. You can create several of those. It does make sense. Think about it.
Read the next example:
If you have an online flower store who would be on your target audience?
“people who like flowers” would be too broad to target. But, Man who buy flowers for their wife’s’ birthday is one, as well as a woman who is going to visit her friend in the hospital. Have these scenes in mind when creating the story around these target audiences.
I’ll try and write a person for the first example from the top of my head
Man who buy flowers for their wife’s’ birthday Persona
Jake is married for 5 years now. He is 36 and has a year old baby. He is working for an investment bank. Jake has enough disposable income to spend and he values small pleasures in life such as good food and health treatments such as massage. He is a romantic guy who thinks courting should be done the old fashion way.
Why having a persona is really important?
Jake is someone I just invented, but he is based on real characters of people. The best persona is actually a persona that is describing someone you know and is in your target audience. You won’t always have such a person, but if you do thinking about your persona would be an easy task.
Credit for this idea goes to my friend Kevin Dewalt who made a great persona building exercise with 3 people on our Lean Startup Meeup.
When you build your startup, if you cater to the persona you’ve created and thinking about it when working on your content marketing blog posts then the design and product would be easier to build and hence more successful.
You have to agree with me that if your persona was “people who like flowers” just like in the example above it would be too general!
Let see why…
Are these people men or women? ( If you go with men perhaps you want to go with more of a masculine kind of design)
How much they make? ( If you target to a broader audience who has less money it has it’s ramifications over your pricing)
Who are they buying the flowers to? (If you don’t define this how would you know which kind of flowers you should sell?)
But if you go with Jake I mentioned you know those things and it’s easy!
– He is a man – Therefore the design should be suitable for him
– Has disposable income and value small pleasures in life – Therefore he is likely to spend more on flowers hence higher pricing
– He buys the flowers to his wife for her birthday – Therefore flowers in the store should be in a style women would like for their birthdays (I have no idea what that style is BTW..)
Do you fit this persona?
Thinking about the right persona for SUN and by knowing some of my readers I can say some about it.
Josh is 30 years old entrepreneur. He has an idea for a startup which he is working on but discover that it would be best for him to move to another country and build his startup there.
He find it hard to understand what is it like in the place he wants to move to and looking for ways to connect with the local community. He has some savings from previous jobs and want to invest some on his startup. He is a great believer in the lean startup method and bootstrapping.
He is very interested in personal finance and understand this is his safety net for the future along with smart stock investments.
This persona wasn’t hard to compile, I had this experience as entrepreneur moving from Israel to China and decided to open SUN and blog about it for the benefit of other doing the same move. Therefore, this persona has some similar characteristics as myself.
Obviously there would be different people who would connect to different characteristics of this persona. But the point is that I”ll be writing content when having Josh in mind.
One more point to remember is that you are not the same person as other users. You are unique! Therefore, in the future it will be worth understanding if there are more characteristics to create a different persona for a different target audience and start writing for them as well. Perhaps I’ll discover that I have a big group of people who likes to go trekking (I do!!) and therefore would be worth start to blog about this as well.
Here is a source I’ve found for helping you out creating your persona for your startup from “Marketing before Funding”
If you are a moving entrepreneur or planing to be one join our community of Moving Entrepreneurs
Now over to you
Do you fit Josh’s persona? What characteristics are similar or different from you?
Have you ever built a persona to your startup? What’s your experience like?
Image Credit by Nicolas Nova