Here is a message I got from Andrew 2 weeks ago. Basically Andrew wanted to take the chance and share some of his experience as an entrepreneurs which is great. I asked his permission to publish his message as well with his post and refer to this: Why you need to find courage to contact me?!
Hi noodles! My name is Andrew, I am a young entrepreneur from Melbourne, Australia. I’ve been following your site for quite some time now, but have now found courage to contact you and ask whether you would be interested in publishing an article of my own. Since I am a beginner and have struggled with establishing brands through traditional marketing in the past, I would like to share fresh opinion on where (according to me) the industry is headed. Would such content appeal to your reader? Let me know what you think! Kind Regards, Andrew C. Newitt
I’m not sure why I’m so scary guys but if you want to get in touch people, just do that. I answer (personally)to 98% of the messages I get with various questions. I put this out here to wake up all the silent readers out there who are looking to coverage of some sort to get in touch. You need help ask for it, you have a question ask it! That’s the point of this blog!
BTW, I do get a lot of requests to publish posts from freelancers and companies on the blog. With these, I’m more careful of what’s their interest. But having readers publishing here is amazing! So, thank you Andrew for reaching out (and finding courage 🙂 )
Take it from here Andrew!
Jumping into the cold waters of marketing immediately after finishing my college degree was a struggle to say the least. I must admit that I went in with certain expectations and ideals that I have built during my studies, which (and I’m sure I’m not the only one out there) were immediately crushed by the corporate world. Although this sounds bitter, I am perfectly aware that this is simply the way the outdated system operates, and it’s hard to convince the “old foxes”to try out new ways since this model has been working out pretty well.
But traditional marketing is in desperate need of a change, especially due to the rise of internet and social media, which have taught us how to provide potential customers with relevant content in the most natural ways possible. In this article I would like to briefly explain the 2 things that have caught my attention, which I believe we could all improve on.
Bonding with Your Audience
Traditional marketing has been focused on pushing content onto the public, which was mostly a one-way communication with the audience being a receiver, without any possibility to respond in any other way except buying the product.
With the rise of online marketing, customers have finally acquired the means to directly respond (and more often than not criticize) the brand, which has resulted in open-wide debates and interaction between the two parties.
What we need to do with our approach, is find new ways in which clients can respond to the brands in real life. This would involve getting out there and trying out new strategies, which surely are more expensive, but at the same time have the potential to yield greater results.
In his Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, Gary Vaynerchuk mainly talks about online marketing strategies, but his tips can be easily applied in traditional marketing.
According to him, “there is no sale without the story; no knockout without the setup”. Brands must actively engage with their audience and show them exactly why they would want to (not: not should) remain loyal. From the consumer point of view, knowing that the brand you are interested in doesn’t see you as a mindless sheep and is willing to go the extra mile in order to be a part of your life is a great feeling, and can result in a long-term mutual benefit.
Experiment with Your Brand
While we are on the topic of trying out new things to acquire new customers, experimenting with the ways the brand is pushed out there is key to surviving the traditional marketing drought. Drifting away from one-way advertising techniques such as TV ads and billboards, it would be wise to give conventions and events that are connected to your brand a chance.
However, just like with any other marketing campaign, it is important to set yourself apart from the rest, and in this manner, secure yourself a safe spot in your potential clients’memory. A company that offers marquees for sale for example, will achieve greater results during a convention not by installing a booth and distributing fliers, but instead offering to provide a free marquee for every company present. In this particular example, there aren’t possible services offered, but rather a full presentation of the product in the most appropriate way.
This can be applied to virtually anything. If you are offering electronic gadgets, (especially wearables) such as smartwatches, instead of giving a short demo on how they perform, at the beginning of the convention hand out free samples which are to be returned at the end of the day. Your potential customers will be given a full experience of your product, without fully committing to it, which will not only generate a real word of mouth (the holy grail in our industry), but will filter out unsatisfied clients, resulting in a larger percentage of positive feedback.
Traditional marketing is still relevant, however a lot of effort is required in order to truly succeed in that field. This process involves lot of experimentation with the brand’s image, not to mention a larger financial investment, but if you play your cards right, you will surely be surprised how well things may turn out.
Image Credit by Andy Farnsworth